| Author: | Rolfe, A. J. |
| Title: | Profitability reporting techniques bridge information gap |
| Journal: | Journal of Business Strategy
1992 : JAN-FEB, VOL. 13:1, p.32-36 |
| Index terms: | PROFITABILITY BUSINESS INFORMATION INFORMATION SYSTEMS MANAGERS FINANCIAL REPORTING |
| Language: | eng |
| Abstract: | Managers often receive information from systems developed more than a decade ago. The information these systems provide is insufficient, focusing on accounting and financial issues rather than business issues. Managers today must balance product, distribution, and customer considerations; therefore, the information provided must reflect all of these dimensions. Companies can now use profitability reporting techniques to generate better information, which can results in improved profitability. |
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