| Author: | Cowell, D. W. |
| Title: | The marketing of services. |
| Journal: | Managerial Finance
1980 : VOL. 5:3, p. 223-231 |
| Index terms: | SERVICE INDUSTRIES ACCOUNTANTS BANK MARKETING MARKETING |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Cowell, D. W. |
| Title: | The marketing of services. |
| Journal: | Managerial Finance
1980 : VOL. 5:3, p. 223-231 |
| Index terms: | SERVICE INDUSTRIES ACCOUNTANTS BANK MARKETING MARKETING |
| Language: | eng |
| Abstract: |