| Author: | Darling, J.R. Walters, C.G. Taylor, R.D. |
| Title: | The situational approach to marketing management. |
| Journal: | Liiketaloudellinen aikakauskirja
1980 : VOL. 29:1, p. 3-14 |
| Index terms: | MARKETING MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA