| Author: | Dawson, J. |
| Title: | Applications of information management in European retailing |
| Journal: | International Review of Retail, Distribution and Consumer Research
1994 : APR, VOL. 4:2, p. 219-238 |
| Index terms: | INFORMATION TECHNOLOGY EUROPE RETAILING |
| Language: | eng |
| Abstract: | A case is made that the adoption of IT in European retailing is inherently conservative and is not characterized by the rapid revolutionary change sometimes argued to be the case. Reasons are suggested for the slow rate of integration of IT into retail management processes and the limited range of applications in use operationally. These reasons are considered as within the nature of IT and within the culture of retailing. The impact of IT in retailing is considered in respect of cost reduction, improved asset productivity, changing internal relationships and the changing external relationships of retailers. |
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