| Author: | Patterson, M. |
| Title: | Lessons from the assembly line |
| Journal: | Journal of Business Strategy
1993 : MAY-JUN, VOL. 14:3, p. 42-46 |
| Index terms: | PRODUCTIVITY DATA MANAGEMENT PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | The manufacturing assembly line is an appropriate metaphor for the product-development process. Why streamline? Because the time it takes to develop and introduce a product can have a dramatic impact on customer satisfaction and ROI. Defining the right product at the right moment is important. But how long it takes to develop and introduce that product can have a critical impact on both customer satisfaction and ROI. Here's a metaphorical approach to streamlining the process. |
SCIMA