| Author: | Darschin, W. Frank, B. |
| Title: | Tendency in viewers' behaviour (in German) |
| Journal: | Media Perspektiven
1990 : VOL. 4, p.254-269 |
| Index terms: | |
| Freeterms: | Ratings, Shift, Topics |
| Language: | eng |
| Abstract: | A study was conducted in 1989 to examine how viewing changed during the year. It was found that private stations SAT1 and RTL Plus could be seen in more households. The length of watching TV did not change but viewing of 1st and 2nd programmes of ZDF decreased. People were interested mainly in mews and less in entertaining programmes or films. |
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