| Author: | Caughey, M. Chetty, S. |
| Title: | Research note: pre-export behaviour of small manufacturing firms in New Zealand |
| Journal: | International Small Business Journal
1994 : APR-JUN, VOL. 12:3, p. 62-68 |
| Index terms: | SMALL BUSINESS NEW ZEALAND MANUFACTURING |
| Language: | eng |
| Abstract: | The main purpose of this research note was to use the multiple-case study method to validate the content and identify the management process in Olson and Wiedersheim-Paul's (1978) pre-export behaviour model. It confirms the crucial role played by the decision-maker in the pre-export decision-making process. In terms of model content, five additional variables have been added to the model and causal links have been identified as two-way processes rather than one-way processes as indicated in olson et al (1978) model. |
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