| Author: | Machleit, K. |
| Title: | Human versus spatial dimensions of crowding perception in retail environments: a note on their measurement and effect on shopper satisfaction |
| Journal: | Marketing Letters
1994 : APR, VOL. 5:2, p. 183-194 |
| Index terms: | RETAILING ENVIRONMENT SHOPPING |
| Language: | eng |
| Abstract: | Perceived retail crowding was originally conceptualized as having two dimensions, but subsequent empirical work in marketing has treated the construct undimensionally. This paper reports a series of lab and field studies that examine the dimensionality of the construct and its relationship to store satisfaction. Two alternative crowding measures are tested. results suggest that perceived retail crowding has distinct human and spatial dimensions that affect satisfaction differently. |
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