| Author: | Shane, S. |
| Title: | Championing innovation in the global corporation |
| Journal: | Research Technology Management
1994 : JUL-AUG, VOL. 37:4, p. 29-35 |
| Index terms: | INNOVATION COMPANIES STYLES |
| Language: | eng |
| Abstract: | Rapid technological and organizational change, coupled with the globalization of business, has led to a need for managers to understand how to champion innovation in different cultures. As the championing styles managers prefer vary greatly across countries, the amount of adaptation managers need to make in the championing styles can vary from very little to a great deal, depending on where they are from and where they are trying to champion innovation. Cultural differences explain patterns of similarity and difference in championing styles across countries. |
SCIMA