| Author: | Szymanski, D.M. Bharadwaj, S.G. Varadarajan, P.R. |
| Title: | Standardization versus adaptation of international marketing strategy: an empirical investigation. |
| Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p. 1-17 |
| Index terms: | MARKETING STRATEGY INTERNATIONAL MARKETING STANDARDS MARKETING MIX |
| Language: | eng |
| Abstract: |
SCIMA