Author: | Bharadwaj, S.G. Varadarajan, P.R. Fahy, J. |
Title: | Sustainable competitive advantage in service industries: a conceptual model and research propositions. |
Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p.83-99 |
Index terms: | COMPETITIVE ADVANTAGE BRANDS SERVICE INDUSTRIES MARKETING MODELS CORPORATE CULTURE INFORMATION TECHNOLOGY |
Language: | eng |
Abstract: |
SCIMA