| Author: | Kellaris, J.J. Cox, A.D. Cox, D. |
| Title: | The effect of background music on ad processing: a contingency explanation. |
| Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p.114-125 |
| Index terms: | ADVERTISING MUSIC |
| Language: | eng |
| Abstract: |
SCIMA