| Author: | Keeney, R. |
| Title: | Creativity in decision making with value-focused thinking |
| Journal: | Sloan Management Review
1994 : SUMMER, VOL. 35:4, p. 33-41 |
| Index terms: | MANAGEMENT CREATIVITY DECISION MAKING |
| Language: | eng |
| Abstract: | Conventional approaches to decision making focus on generating and evaluating alternatives. According to the author, however, alternatives are relevant only as means to achieve values. Values, not alternatives, shoul be the primary focus of decision making. In this article, he describes "value-focused thinking," which involves clearly defining and structuring your fundamental values in terms of objectives and using these objectives to guide and integrate decision making. |
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