| Author: | Mise, M. |
| Title: | Urejanje marketinskega koncepta - pogled na stanje v slovenskih bankah |
| Journal: | Bancni vestnik
1994 : VOL. 43:1-2, p. 30-32 |
| Index terms: | |
| Freeterms: | Slovenia, banks, marketing, philosophy, systems, environment, market analysis |
| Language: | slv |
| Abstract: | Business economics of big systems (banks included) is a mixture of interdisciplinary activities, which ensure efficient and successful operations.The activities should be related and professionally managed.When we ask ourselves why the marketing concept, which focuses on customers, their needs and wants, and tries to find the best ways of satisfying these needs and wants, is practically non-existant in banks in Slovenia, we come across many answers.The marketing concept, which should be the main principle of managers, including bank managers, is still unknown in our banks.The reason lies in the mental exercise these banks will simply be obliged to perform if they are to enter the market economic system.In the past banks were treated as a service to businesses and households and any thinking along the marketing lines was forbidden.Our banks lack professional marketing knowledge, they do not comply with the principle that a bank represents a system which operates in line with a systematic theory.The principles of cybernetics, informatics, and interconnectedness of the subsystems within a system are to be observed.These are the main reasons why our banks still lack the knowledge about their micro and macro environment and have failed to develop and efficient information system which would meet the needs of a marketing information system. |
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