| Author: | Schade, C. Schott, E. |
| Title: | Instrumente des Kontraktgütermarketing. |
| Journal: | Betriebswirtschaft
1993 : VOL. 53:4, p. 491-511 |
| Index terms: | CO-OPERATIVE SOCIETIES MARKETING THEORY SERVICE MARKETING PRODUCTS CONTRACTS |
| Language: | ger |
| Abstract: |
SCIMA