Author: | Bodmer, V. F. |
Title: | Banken-Marketing 2000 - Kundennähe und Spezialisierung. |
Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:4, p. 81-83 |
Index terms: | BANK MARKETING CUSTOMERS SPECIALIZATION INFORMATION TECHNOLOGY CONSUMER SATISFACTION COSTS |
Language: | ger |
Abstract: |
SCIMA