Author: | Schwab, R. |
Title: | Neue Wege dank Telekommunikation : Computer Based Marketing. |
Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:5, p. 47-50 |
Index terms: | MARKETING COMPUTERS TELECOMMUNICATION SEGMENTATION |
Language: | ger |
Abstract: |
SCIMA