| Author: | Scott, C. A. Yalch, R. F. |
| Title: | Consumer response to initial product trial: a Bayesian analysis. |
| Journal: | Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 32-41 |
| Index terms: | PRODUCT INFORMATION MULTIATTRIBUTE MODELS CONSUMER BEHAVIOUR NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA