| Author: | Danes, J. E. Hunter, J. E. |
| Title: | Designing persuasive communication campaigns: a multimessage communication model. |
| Journal: | Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 67-77 |
| Index terms: | MULTIATTRIBUTE MODELS ADVERTISING EFFECTIVENESS BRAND LOYALTY COMMUNICATION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA