Author: | Bendixen, M.T. |
Title: | Advertising effects and effectiveness |
Journal: | European Journal of Marketing
1993 : VOL. 27:10, p. 19-32 |
Index terms: | ADVERTISING EFFECTIVENESS MEDIA RESEARCH BRAND LOYALTY |
Language: | eng |
Abstract: |
SCIMA
Author: | Bendixen, M.T. |
Title: | Advertising effects and effectiveness |
Journal: | European Journal of Marketing
1993 : VOL. 27:10, p. 19-32 |
Index terms: | ADVERTISING EFFECTIVENESS MEDIA RESEARCH BRAND LOYALTY |
Language: | eng |
Abstract: |