| Author: | Hooley, G.J. |
| Title: | Raising the Iron Curtain: marketing in a period of transition |
| Journal: | European Journal of Marketing
1993 : VOL. 27:11/12, p. 6-20 |
| Index terms: | MARKETING EUROPE, EAST |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hooley, G.J. |
| Title: | Raising the Iron Curtain: marketing in a period of transition |
| Journal: | European Journal of Marketing
1993 : VOL. 27:11/12, p. 6-20 |
| Index terms: | MARKETING EUROPE, EAST |
| Language: | eng |
| Abstract: |