| Author: | Hooley, G.J. Beracs, J. Kolos, K. |
| Title: | Marketing strategy typologies in Hungary |
| Journal: | European Journal of Marketing
1993 : VOL. 27:11/12, p. 80-101 |
| Index terms: | MARKETING HUNGARY STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hooley, G.J. Beracs, J. Kolos, K. |
| Title: | Marketing strategy typologies in Hungary |
| Journal: | European Journal of Marketing
1993 : VOL. 27:11/12, p. 80-101 |
| Index terms: | MARKETING HUNGARY STRATEGY |
| Language: | eng |
| Abstract: |