| Author: | Gutierrez Arranz, A.M. Rodriguez Escudero, A.I. |
| Title: | La extension de marca como estrategia competitiva |
| Journal: | Esic Market
1993 : APR-JUN, 80, p. 27-35 |
| Index terms: | TRADE MARKS COMPETITION STRATEGIC MANAGEMENT |
| Language: | spa |
| Abstract: |
SCIMA