| Author: | Olmo Martinez, L. del Hernandez Iglesias, C. Divasson Gonzalez, J. |
| Title: | DISMARK: un programa de marketing estrategico para las PYMES. |
| Journal: | Alta Direccion
1993 : MAY-JUN, 169, p. 213-221 |
| Index terms: | MARKETING STRATEGY MEDIUM-SIZED BUSINESSES SMALL BUSINESS SOFTWARE |
| Language: | spa |
| Abstract: |
SCIMA