Author: | Boyer, A. Poisson, C. |
Title: | Le marketing-mix ecologique. |
Journal: | Revue Francaise de Gestion
1992 : JUN-AUG, 89, p.105-116 |
Index terms: | MARKETING MIX ENVIRONMENTAL ECONOMICS |
Language: | fre |
Abstract: |
SCIMA
Author: | Boyer, A. Poisson, C. |
Title: | Le marketing-mix ecologique. |
Journal: | Revue Francaise de Gestion
1992 : JUN-AUG, 89, p.105-116 |
Index terms: | MARKETING MIX ENVIRONMENTAL ECONOMICS |
Language: | fre |
Abstract: |