| Author: | Bardon, M.-C. |
| Title: | Les mesures de satisfaction de clientele: comment assurer leur operationalite dans les entreprises de service. |
| Journal: | Revue Francaise du Marketing
1993 : OCT-DEC, 144-145, p. 91-99 |
| Index terms: | CONSUMER SATISFACTION MEASUREMENT SERVICE INDUSTRIES |
| Language: | fre |
| Abstract: |
SCIMA