Author: | Cegarra, J.J. Merunka, D. |
Title: | Les extensions de marque : concepts et modeles |
Journal: | Recherche et Applications en Marketing
1993 : VOL. 8:1, p. 53-76 |
Index terms: | MARKETING RESEARCH BRANDS CONSUMER BEHAVIOUR PRODUCT PREFERENCE |
Language: | fre |
Abstract: |
SCIMA