| Author: | Gilbert, J. T. |
| Title: | "Faster! Never!" is not a strategy. |
| Journal: | Advanced Management Journal
1993 : AUTUMN, VOL. 58:4, p. 4-8 |
| Index terms: | NEW PRODUCTS CORPORATE STRATEGY MARKETING STRATEGY SERVICE MARKETING ORGANIZATIONAL DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA