| Author: | Ringier, M. |
| Title: | Am Beispiel "Cash": Dem Zufall eine Chance geben! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1994 : JUL-AUG, VOL. 63:7/8, p. 59-63 |
| Index terms: | PUBLISHING INDUSTRY ECONOMICS |
| Language: | ger |
| Abstract: | How does one come to an idea and how do we materialize it? An entrepreneur explains quite frankly and openly to what extent chance and human qualities play a role thereby. The expansion and the success of the financial journal "Cash" could serve as a model for many other enterprises |
SCIMA