Author: | Mendes, F.R. |
Title: | Servicos a Industria em Portugal: oportunidades e reposicio- namento estrategico |
Journal: | Estudos de Gestao
1993 : -94 WINT., 1:2, p.67-76 |
Index terms: | STRATEGY |
Language: | por |
Abstract: | Service-providing companies in Portugal are faced today with strategic challenges linked with the "externalising" of activities by industrial companies. A study of the pro- file of service-providing companies is presented, followed by a discussion of their strategic positioning. |
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