Author: | Michael, B.M. |
Title: | Die Marke ist tot, es lebe die Marke |
Journal: | Markenartikel
1994 : JAN, VOL. 56:1, p. 22-25 |
Index terms: | BRAND NAMES BRAND LOYALTY BRAND CHOICE GERMANY |
Language: | ger |
Abstract: |
SCIMA
Author: | Michael, B.M. |
Title: | Die Marke ist tot, es lebe die Marke |
Journal: | Markenartikel
1994 : JAN, VOL. 56:1, p. 22-25 |
Index terms: | BRAND NAMES BRAND LOYALTY BRAND CHOICE GERMANY |
Language: | ger |
Abstract: |