Author: | Müller, G.-M. |
Title: | Dachmarkenstrategien |
Journal: | Markenartikel
1994 : APR, VOL. 56:4, p. 142-144, 146-148 |
Index terms: | MARKETING STRATEGY MARKETING MANAGEMENT BRANDS BRAND NAMES |
Language: | ger |
Abstract: |
SCIMA
Author: | Müller, G.-M. |
Title: | Dachmarkenstrategien |
Journal: | Markenartikel
1994 : APR, VOL. 56:4, p. 142-144, 146-148 |
Index terms: | MARKETING STRATEGY MARKETING MANAGEMENT BRANDS BRAND NAMES |
Language: | ger |
Abstract: |