| Author: | Gierl, H. |
| Title: | Werbung, die aktualisiert: Sonderwerbeformen. |
| Journal: | Absatzwirtschaft
1994 : JAN, p. 74-75 |
| Index terms: | ADVERTISING MEDIA RADIO RECEIVERS INDUSTRY ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES PRODUCT INVOLVEMENT |
| Language: | ger |
| Abstract: |
SCIMA