Author: | Gierl, H. |
Title: | Werbung, die aktualisiert: Sonderwerbeformen. |
Journal: | Absatzwirtschaft
1994 : JAN, p. 74-75 |
Index terms: | ADVERTISING MEDIA RADIO RECEIVERS INDUSTRY ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES PRODUCT INVOLVEMENT |
Language: | ger |
Abstract: |
SCIMA