| Author: | Franke, D. |
| Title: | Image-Dimensionen neu vermessen: Markenforschung. |
| Journal: | Absatzwirtschaft
1994 : JAN, p. 78-82 |
| Index terms: | PRODUCT IMAGE BRANDS MARKETING RESEARCH CONSUMER BEHAVIOUR GERMANY |
| Language: | ger |
| Abstract: |
SCIMA
| Author: | Franke, D. |
| Title: | Image-Dimensionen neu vermessen: Markenforschung. |
| Journal: | Absatzwirtschaft
1994 : JAN, p. 78-82 |
| Index terms: | PRODUCT IMAGE BRANDS MARKETING RESEARCH CONSUMER BEHAVIOUR GERMANY |
| Language: | ger |
| Abstract: |