| Author: | Seeger, C. Peugeot, C. |
| Title: | Die deutschen Kunden setzen Standards. *PEUGEOT |
| Journal: | Absatzwirtschaft
1994 : FEB, p. 15-18 |
| Index terms: | CAR INDUSTRY INTERNATIONAL MARKETING PRODUCT POLICY CORPORATE IMAGE BRANDS FRANCE |
| Language: | ger |
| Abstract: |
SCIMA