Author: | Altschul, K. |
Title: | Marketing für >>Value<<. *LEXMARK INTERNATIONAL |
Journal: | Absatzwirtschaft
1994 : MAR, p. 30-33 |
Index terms: | MARKETING CONFERENCES VALUE ADDED BRANDS OWN-LABEL GOODS RETAILING |
Language: | ger |
Abstract: |
SCIMA
Author: | Altschul, K. |
Title: | Marketing für >>Value<<. *LEXMARK INTERNATIONAL |
Journal: | Absatzwirtschaft
1994 : MAR, p. 30-33 |
Index terms: | MARKETING CONFERENCES VALUE ADDED BRANDS OWN-LABEL GOODS RETAILING |
Language: | ger |
Abstract: |