| Author: | Berth, R. |
| Title: | Marketingphilosophie: Physikalischer Eingriff, Teil 1. |
| Journal: | Absatzwirtschaft
1994 : MAY, p. 44-49 |
| Index terms: | MARKETING THEORY MANAGEMENT PHILOSOPHY COMMUNICATION EFFECTIVENESS MARKET SEGMENTATION FUTURE |
| Language: | ger |
| Abstract: |
SCIMA