| Author: | Zielinski, J. |
| Title: | Stochastic preference theory: some unresolved questions. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 379-382 |
| Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Zielinski, J. |
| Title: | Stochastic preference theory: some unresolved questions. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 379-382 |
| Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |