| Author: | McCallum, J. S. |
| Title: | Managing in turbulent times: 5 questions to guide today's manager. |
| Journal: | Business Quarterly
1992 : AUTUMN, VOL. 57:2, p. 19-22 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSFÜHRUNG |
| Language: | eng |
| Abstract: | Managing an enterprise successfully is an enormously complex undertaking. Losing sight of the big picture and squandering scarce resources on the trivial can be costly to profitability, market share and competitiveness. There are 5 questions that managers should continually bear in mind. Those who focus on these questions have a better than average chance of success. |
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