| Author: | Laabs, J.J. |
| Title: | Ben & Jerry's caring capitalism |
| Journal: | Personnel Journal
1992 : NOV, VOL. 71:11, p. 50-57 |
| Index terms: | |
| Freeterms: | PERSONALFÜHRUNG, UNTERNEHMENSSTRATEGIE, MANAGEMENTSTIL |
| Language: | eng |
| Abstract: | In the beginning was the cow. The cow grazed along the grassy hillsides and made milk. And it was good. Then two best buddies, Ben and Jerry, came along and used the milk to make ice cream and frozen yoghurt and said, 'Let it be a workers' paradise and let it be fun'. And from this deal, a human resources department emerged to give form and shape to the company's culture. It also breathed life into a corporate environment that places great value on each employee, rewards workers substantially for their labor and encourages them to give something of themselves back to their community. |
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