| Author: | Meredith, J. R. McTavish, R. |
| Title: | Organized manufacturing for superior market performance (Innerbetriebliche Zusammenarbeit) |
| Journal: | Long Range Planning
1992 : DEC, VOL. 25:6, p. 63-71 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, TECHNISCHER FORTSCHRITT, MARKETING, FERTIGUNGSMANAGEMENT |
| Language: | eng |
| Abstract: | This article describes some case studies which show the global marketing benefits that can result from a strategic deployment of advanced manufacturing technology. The paper points out that a desirable collaboration between manufacturing and marketing is often not achieved. The authors identify a number of factors that inhibit the adoption of manufacturing technology for competitive advantage. Finally, they make some recommendations for achieving a better linkage between technology and competitive strategy, and for facilitating the introduction of technology in the plant itself. |
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