| Author: | Goyder, J. |
| Title: | An experiment with cash incentives on a personal interview survey |
| Journal: | Journal of the Market Research Society
1994 : OCT, VOL. 36:4, p. 360-366 |
| Index terms: | SURVEYS INCENTIVES MARKET RESEARCH |
| Language: | eng |
| Abstract: | An experiment was conducted with cash incentives on a personal interview survey in three Ontario, Canada, cities. One dollar prepaid yielded significantly higher response, sample-wide, and less sociodemographic bias, than either 1 Dollar or 10 Dollars promised at the conclusion of the interview. Item non-response did not significantly differ across the incentive conditions. Although the effectiveness of prepayments is well established for postal surveys, little is known about how conditions of payment affect response in the personal interview mode. |
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