| Author: | Bentz, T. Stippel, R. |
| Title: | Die Gewichte verschieben sich langfristig *MELITTA |
| Journal: | Absatzwirtschaft
1995 : JAN, p. 13-16 |
| Index terms: | BRANDS MARKETING STRATEGY INNOVATION MANAGEMENT NEW PRODUCTS PRODUCT QUALITY |
| Language: | ger |
| Abstract: |
SCIMA