| Author: | Hosmer, L. |
| Title: | Strategic planning as if ethics mattered |
| Journal: | Strategic Management Journal
1994 : SUMMER, VOL. 15, p. 17-34 |
| Index terms: | STRATEGIC PLANNING ETHICS MANAGEMENT |
| Language: | eng |
| Abstract: | Ethics and the moral obligations of management were an accepted component in the planning process during the early development of Corporate Strategy as a field of study. It is proposed that ethics must be brought back into that planning process in order to build trust on the part of all of the stake-holders of the firm. Trust generates commitment. Commitment ensures effort, and effort that is cooperative, innovative and strategically directed is essential for success in a competitive global economy. |
SCIMA