Author: | |
Title: | Fruit juice in Italy |
Journal: | Market Research Europe
1995 : FEB, VOL. 27, p. 79-111 |
Index terms: | ITALY FRUIT INDUSTRY DRINKS INDUSTRY |
Language: | eng |
Abstract: | This report details the market for fruit juices, fruit nectars and juice drinks in Italy. The fruit juice market has stabilised after a rapid burst of growth in the late eighties with volume sales up 4.2% for 1993 to 421 million litres. Fruit nectars account for the largest sector of the market accounting for around 65% of volume sales. 100% fruit juices are much the fastest growing sector of the market with sales volume having doubled over the last five years. |
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