| Author: | Cohen, M. Marcus, C. |
| Title: | The terrorist bombing of the world trade center: research in a crisis environment with multiple constituents |
| Journal: | Marketing and Research Today
1995 : FEB, VOL. 23:1, p. 12-19 |
| Index terms: | RESEARCH CRISES ENVIRONMENT |
| Language: | eng |
| Abstract: | A research project undertaken for the owners/operators of the World Trade Center investigated the multiple impacts of the terrorist bombing on various constituent groups. A combination of qualitative, quantitative and secondary research was used to identify and understand individual reactions to the bombing and major concerns and needs resulting from the crisis. This information was used to inform the overall communications strategy and crisis communications. |
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