| Author: | Halfhill, D. S. |
| Title: | Multinational marketing strategy: implications of attitudes toward country of origin. |
| Journal: | Management International Review
1980 : VOL. 20:4, p. 26-30 |
| Index terms: | STRATEGIC PLANNING USA CONSUMER GOODS INTERNATIONAL MARKETING MULTINATIONAL COMPANIES RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA