Author: | Wehrli, H. P. |
Title: | Beziehungsmarketing - Ein Konzept. (!Relationship marketing) |
Journal: | Markt
1994 : VOL. 33:4, p. 191-199 |
Index terms: | MARKETING CONCEPT NETWORKS MARKETING STRATEGY MARKETING MIX INTERNATIONAL MARKETING |
Language: | ger |
Abstract: |
SCIMA