| Author: | Hanssens, D. M. |
| Title: | Market response, competitive behavior, and time series analysis. |
| Journal: | Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 470-485 |
| Index terms: | TIME SERIES MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hanssens, D. M. |
| Title: | Market response, competitive behavior, and time series analysis. |
| Journal: | Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 470-485 |
| Index terms: | TIME SERIES MARKETING MODELS |
| Language: | eng |
| Abstract: |