Author: | Webster, F. E. Largay, J. A. III Stickney, C. P. |
Title: | The impact of inflation accounting on marketing decisions. |
Journal: | Journal of Marketing
1980 : FALL, VOL. 44:4, p. 9-17 |
Index terms: | FINANCIAL STATEMENTS INFLATION ACCOUNTING MARKETING |
Language: | eng |
Abstract: |
SCIMA